Before we started Bob London, a B2B Customer Success Advisor, had been posting on Linkedin for years.
He had been giving free and valuable content.
Just like the content gurus say, “Give. Give. Give. And people will buy!”
He gave away so much, he even earned himself a spot in the Top 25 Influencers in Customer Success (2022).
And yet, the sales didn’t come!
But why?
Because like most, he was using a content marketing strategy for B2C and not B2B.
Bob gave away all his insights, tips, and tricks.
But no one understand why they should buy from him.
They enjoyed his content but they didn’t recognize that any of their specific problems could be solved by Bob.
After all, they saw him as an “industry expert” on Customer Success but not an expert on a specific problem.
By changing the message he put out and how he put it out…
In the first 4 months, he received inbound booked calls, DMs, and email inquiries that ended up closing in $50k in revenue.
Buyers understood the problem they had and that he was an expert on it.
He went from being seen as a Nice-To-Have to a Need-To-Have Solution.